Mehr by Annu - Kolkata

Mehr by Annu is a luxury Indian saree brand creating hand-embroidered and handcrafted sarees for the modern Indian woman. Founded by Annu Gandhi Gourisaria, the brand brings together India's rich artisanal heritage and a contemporary design sensibility.

Each saree is thoughtfully designed and meticulously hand-finished, celebrating traditional kaarigari through intricate embroidery, threadwork, sequins, applique and zari. The collections feature luxurious fabrics including georgette, organza, tissue and crepe, offering distinctive pieces for weddings, celebrations, festive occasions and contemporary Indian dressing.

Inspired by nature, femininity and the timeless rituals of Indian dressing, Mehr by Annu creates sarees that go beyond seasonal fashion. Every piece is crafted with an emphasis on quality, authenticity and heirloom-worthy detail-designed to be worn, remembered and treasured.

The brand's aesthetic balances intricate craftsmanship with modern elegance, creating sarees that feel refined, distinctive and effortless to style. From delicate embroidered details to statement embellishments, every design celebrates the individuality of the woman who wears it. Mehr by Annu preserves the artistry of Indian craftsmanship while giving traditional techniques a fresh and contemporary expression.

The collections offer versatile choices for wedding celebrations, festive gatherings, special occasions, elegant evenings and modern Indian wardrobes. Whether chosen for a bridal celebration, wedding guest look, festive occasion or an intimate gathering, each saree is designed to make a lasting impression.

With an appreciation for slow craftsmanship, authentic fabrics and meticulous finishing, Mehr by Annu focuses on creating pieces with lasting appeal rather than following fleeting trends. The brand's approach celebrates the saree as more than clothing-it is an expression of personal style, cultural heritage, artistry and memories passed through generations.

Explore Mehr by Annu for luxury sarees that bring together traditional Indian craftsmanship, contemporary elegance and the artistry of slow-crafted fashion.