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    Rakesh Reddy — SEO, GEO & AEO Lead
    Rakesh Reddy.
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    Available for SEO leadership & consulting engagements

    Search doesn’t wait
    for page one. Neither do I.

    SEO, GEO & AEO specialist with 7+ years turning stalled organic channels into predictable growth engines — across e-commerce, SaaS, B2B, creative platforms and multi-brand enterprise sites.

    See the track record Get in touch

    Position tracker — selected keywords

    Before → after engagement
    Top-3 rankings (Mivi)248515+
    Organic visibility (Mivi)311K1.8M+
    Bounce rate (Photon)59%42%
    B2B leads from blog (Flam)021+
    7+
    Years in SEO / GEO / AEO
    40+
    Brands & client sites optimized
    50K+
    Pages standardized on schema
    6
    Companies, agency & in-house
    Expertise

    What I bring to the table

    Full-funnel organic — from crawl-level technical fixes to answer-engine visibility strategy.

    SEO Foundations

    • Technical SEO & site audits
    • On-page & off-page optimization
    • Structured data / JSON-LD schema
    • Crawl & indexation management
    • Site architecture & internal linking
    • Core Web Vitals & page speed
    • Content & keyword gap analysis

    GEO / AEO / AIO

    • Generative Engine Optimization
    • Answer Engine Optimization
    • AI Overviews & featured snippets
    • AI-assistant citation tracking (ChatGPT, Perplexity, Gemini)
    • LLM-readable structured data
    • Programmatic SEO at scale

    Analytics & Delivery

    • GA4 & GTM implementation
    • Server-side tagging (Cloudflare Zaraz)
    • Conversion Rate Optimization
    • A/B & multi-variant testing
    • Team handling & strategy creation
    • Cross-functional collaboration
    Stack

    Tools I work in daily

    Google Analytics 4 Google Tag Manager Cloudflare Zaraz Google Search Console Screaming Frog Semrush Ahrefs Microsoft Clarity Google Looker Studio BigQuery VWO / Optimizely WordPress Shopify HubSpot Jira / Asana / Confluence Figma / Canva
    Track Record

    Where the work happened

    Six roles, 40+ client brands. Click any row to see the approach and results.

    Approach
    • Led AEO/GEO-focused optimization across 24+ sites, restructuring content and markup for answer-engine visibility.
    • Standardized a “Golden Schema” JSON-LD convention across 50,000+ pages.
    • Rebuilt internal linking and shipped UI/UX changes off multi-tool engagement data (GA4, Search Console, heatmaps).
    • Owned end-to-end GA4, GTM, and Cloudflare Zaraz implementation — client-side and server-side event tracking.
    • Configured GA4 custom events & conversions, validated via DevTools, Network logs and Zaraz Preview.
    Results
    AI citations +16% Non-branded organic +8% (4 mo) Bounce rate 59%→42% Orphan pages -100% (staging) Session duration +8% Lead-form conv. +39% QoQ
    Approach
    • Built the SEO function from scratch amid zero B2B leads and weak rankings — process, strategy and execution.
    • Prioritized durable organic visibility over vanity keyword rank.
    • Ran blog and landing page optimization, outreach, and A/B testing.
    • Worked closely with engineering, sales, BD, product, content and design teams.
    Results
    160K+ impressions (23 pages) 0 → 21 B2B leads from blog
    Approach
    • Led SEO through a full custom-to-Shopify migration — crawlability, indexation, cannibalization and conversion-drop risk.
    • Used Microsoft Clarity for scroll-depth and click behavior analysis to prioritize the backlog.
    • Handled Shopify liquid templates, API integrations, data migration and A/B & MVT testing.
    • Rebuilt URL structure, schema, Core Web Vitals and internal linking post-migration.
    Results
    Revenue ₹278K → ₹3M+ Top-3 rankings 248 → 515+ Clicks 1.2K → 19K+ Visibility 311K → 1.8M+ Crawl errors -72% Load speed +48%
    Approach
    • Resolved crawl, indexation, hreflang, duplicate content and canonical issues at scale.
    • Executed API-based internal linking, UGC indexation logic and dynamic meta tags.
    • Built Data Studio dashboards and ran CRO via Google Optimize.
    • Owned site architecture and Google Tag Manager maintenance.
    Results
    Conversions +186% (A/B) Blog traffic/rank +82% Product page traffic +28%
    Clients
    AachhoAcedataEloiThe Chennai Silks Experience AndamansArabicattireCILICANTHappenstance
    Approach
    • Owned keyword research and content architecture per client account.
    • Ran A/B testing, backlink analysis, and competitor / market research.
    • Built client pitches and site audits for Business Development and Sales.
    Focus
    8 D2C accounts Local SEO CRO
    Clients
    TanishqMia by TanishqKaterraPeugeot Cars Narayana HealthATC MalaysiaMSU MalaysiaUnitar Malaysia After School.MyCMR UniversityPunyaHealthIndus Schools Motherhood IndiaBookcab.inCigar ConexionItari
    Approach
    • Usability audits and SEO recommendations across education, healthcare, retail, real estate and automotive clients.
    • Owned keyword research, landing page and site architecture recommendations per account.
    • Structured monthly reporting and follow-up on recommendation status for every client.
    Focus
    16 client accounts SEO end-to-end Team training
    Clients
    Apollo HospitalsAsk ApolloOzoneGroupSomanyCeramics Mantri DevelopersNxtraDataAdohm AI Ads Platform
    Approach
    • On-site, backlink and technical SEO competitive analysis.
    • Led keyword research, content optimization and link building strategy.
    • Regular performance reporting via Google Analytics and Search Console.
    Focus
    7 accounts SEM / SMM Link building