Google Optimize Sunset
We’re sad to announce that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Any experiments and personalizations that are still active at that date will end. We’re thankful to have had the chance to provide such a helpful platform for you to test and improve your user experiences — it’s been over five years now! Our team remains dedicated to helping your business reach its goals and we’re investing in A/B testing capabilities in Google Analytics 4 for more effective optimization.
There are several alternatives to Google Optimize, including:
- Adobe Target
- VWO (Visual Website Optimizer)
- Crazy Egg
These are just a few examples, and there may be other options available that may better suit your specific needs. It’s a good idea to compare the features and pricing of these platforms before making a decision.
- Adobe Target: Adobe Target is a web and mobile personalization and optimization platform that helps businesses create personalized experiences for their customers. It uses machine learning to optimize content, images, and offers in real-time, and has a wide range of features, such as A/B and multivariate testing, targeting and segmentation, and integrations with other Adobe products.
- Optimizely: Optimizely is a website optimization platform that allows businesses to conduct A/B and multivariate testing, as well as personalization and experimentation on their websites and mobile apps. It also has a built-in WYSIWYG editor for making web and app design changes, and supports a wide range of programming languages.
- VWO (Visual Website Optimizer): VWO is a website optimization platform that allows businesses to perform A/B and multivariate testing, as well as personalization and experimentation on their websites and mobile apps. It has a user-friendly interface, and also offers heatmap and session recording features.
- Unbounce: Unbounce is a landing page optimization platform that allows businesses to create, publish, and test landing pages without the need for online website developers. It has a wide range of templates, a drag-and-drop page builder, and built-in A/B testing and personalization features.
- ConvertFlow: ConvertFlow is a website personalization and lead generation platform that allows businesses to create personalized messages and campaigns for their visitors. It offers a wide range of targeting and segmentation options, as well as A/B testing and analytics.
- Hotjar: Hotjar is a website optimization platform that provides heatmap and session recording functionality to help businesses understand how visitors interact with their websites. It also offers form analytics, feedback polls, and funnels to help businesses optimize their website’s user experience.
- Crazy Egg: Crazy Egg is a website optimization platform that provides heatmaps and scroll maps to help businesses understand how visitors interact with their websites. It also offers A/B testing, confetti and overlay reports, and session recordings to help businesses optimize their website’s user experience.
- Leadformly: Leadformly is a lead generation platform that allows businesses to create and optimize forms for their websites. It offers a drag-and-drop form builder, pre-built templates, and analytics to help businesses improve their form’s conversion rates.
- FunnelEnvy: FunnelEnvy is a website optimization platform that helps businesses improve the performance of their website’s funnels. It offers A/B testing, personalization, and analytics for each step of a funnel, as well as a funnel-specific report.
- Conductrics: Conductrics is a website optimization platform that uses reinforcement learning to optimize website elements and improve conversion rates. It offers A/B testing, personalization, and experimentation features, as well as an API that allows businesses to integrate it with other systems.
Rakesh Reddy is a SEO web marketer, with experience of managing global website customization and maintenance. His background in Market research, content marketing, competitive research, brand strategy, and account management. Worked as Digital Marketing and SEO Specialist in Picsart Inc (Bangalore), Neil Patel Digital India (Bangalore), Digicliff solutions (Bangalore), and Nikulsan Digital Agency (Bangalore)
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