Jeep Established in 1943, Jeep is an American automobile brand owned by the Fiat Chrysler Automobiles group. The company’s products include a range of SUV’s. The brand was launched in India in February 2016 with the launch of a few CBU products. The first locally produced model was launched in June 2017.
Jeep’s product range consists solely of sport utility vehicles – both crossovers and fully off-road worthy SUVs and models, including one pickup truck. Previously, Jeep’s range included other pick-ups, as well as small vans, and a few roadsters. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market segment the 1963 Wagoneer is considered to have started. Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008.